About Ecentria Enterprise Group
Ecentria Enterprise Group (EEG) is the business-to-business and business-to-government division of Ecentria, as the organization behind trusted brands including Armasight, Winchester Optics, Winchester Pet, and King Buck. EEG provides a single, efficient channel for professional buyers in hunting, defense, law enforcement, outdoor, and commercial sectors. Our focus is clear—streamline procurement, strengthen supply reliability, and support every transaction with the expertise and compliance today’s buyers demand.
With decades of experience across tactical, optical, and outdoor categories, EEG partners with dealers, distributors, and government agencies to deliver the equipment and service infrastructure that keep professionals operational and mission-ready.
Our Story
Ecentria Enterprise Group carries forward the proven legacies of The Third Bull & Co., formerly Ecentria’s B2B division, and USIQ, Inc., the group’s B2G contracting arm. These organizations built strong relationships across domestic and international markets, supporting dealers and government programs with the same brands and service approach we continue today.
By uniting both business channels under a single structure, EEG simplifies engagement for all professional buyers. While our name has evolved, our commitment remains unchanged—representing the same trusted brands, people, and standards that our partners have relied on for years.
What We Do
EEG specializes in end-to-end program management for wholesale and government distribution. We handle everything from contract execution and compliance to marketing support and logistics, ensuring our partners have access to dependable products and timely delivery.
Through our consolidated platform, customers can source across multiple categories—from precision optics and night vision to outdoor and pet-care products—all with one point of contact. For EEG, success means empowering our partners with efficiency, reliability, and confidence in every order.
Meet Our Team
